Meet the founders of the AWSM companythe CAMERA and the CODE.

Every brand has a story that needs to be told. Aditya Narayan is a Glasgow based cinematographer, photographer and brand strategist who leads the creative side of every AWSM project.

He has produced campaigns and branded content for ShareChat brands including Spotify, Disney+ Hotstar, Flipkart and Amazon, documentaries for UNFPA and the Government of Bihar, and cinematography for NISAU at the House of Lords. In the UK he films NISAU events on an ongoing basis at the House of Lords, Bicester Village and the University of East London, shoots BollyNasha, Scotland's favourite Bollywood nights, and runs branding and social media for restaurants across Glasgow. His street reels from The Batman Part II filming in Glasgow went viral. Earlier work includes Tarkaari by VEGFED and Smile Foundation. His own channels, Eccentric Routes, Eccentric Portraits and Eccentric Food Tales, are where he tests new formats first.

1. 2017BSc Animation and VFX, Sharda University. Head of creatives for the university cultural society.
2. 2020Founds the AWSM company. Graphic designer for ecommerce brand Lovetobag Accessories, New Delhi.
3. 2021Brand manager, Seven Even Consultancy, Patna. Documentaries for UNFPA and the Government of Bihar.
4. 2022ShareChat campaigns for Spotify, Disney+ Hotstar, Flipkart and Amazon.
5. 2022Cinematographer for Smile Foundation and Rainbow Homes, Patna.
6. 2023MSc Business and Management, University of Strathclyde, Glasgow. Cultural head, Strathclyde Indian Students’ Association.
7. 2025Restaurant branding, food content and social media for hospitality brands across Glasgow and Kilmacolm.
8. 2026Starts an ongoing role filming NISAU: Achievers at the House of Lords, plus Bicester Village, University of East London and Colonel Saab, London.
9. 2026Viral street reels from The Batman Part II filming in Glasgow.

Software is only useful if it solves the right problem. Sachin Burman is a web developer, Shopify app builder and AI automation specialist who leads technology and delivery.

He started in hands on technical support at Tech Mahindra, grew into running operations for the studio across 50+ clients and a six person team, and now builds software products and AI automations. He built Lokally for Shopify merchants, JewelOS for jewellery retailers, and an AI voice system that screens candidates by phone.

1. 2015B.Tech Mechanical Engineering, I.T.S Engineering College, AKTU.
2. 2019Technical support for NETGEAR at Tech Mahindra. 500+ cases resolved at about 95% satisfaction.
3. 2022Joins AWSM Tech India. 10+ websites and stores including The Dhabba, Unlimited Greens and Medico Valley.
4. 2022Leads operations and technology: a six person team, 50+ clients and a two year ShareChat retainer.
5. 2023AI voice screening system: automated calls, scoring and summaries.
6. 2024Builds Lokally for Shopify and JewelOS for jewellery retail.