Journal: social media, food, travel, portraits and AInotes from the FIELD.

What we learn on shoots, launches and late night edits, written down so you can use it. Social media marketing, food and portrait photography, travel and AI for small businesses.

Hiker silhouetted on a snowy ridge in the Scottish Highlands in winter
Travel6 min read

Ben Nevis and the Scottish Highlands in winter: field notes for travel content

Field notes from Eccentric Routes on hiking Ben Nevis and the Scottish Highlands in winter, staying safe and shooting travel content that stands out.

Overhead table of Indian dishes at Marigold, Kilmacolm, restaurant social media content
Social media marketing6 min read

Restaurant social media marketing in Glasgow: what actually fills tables

A Glasgow agency's playbook for restaurant social media marketing: reels, food photography, booking links and local SEO that turn followers into covers.

Batmobile on a snow dressed Glasgow street at night during The Batman Part II filming
Social media marketing5 min read

When Glasgow became Gotham: what The Batman Part II filming taught us about viral reels

How our street reels from The Batman Part II filming in Glasgow went viral, and the five lessons any brand can use to make content people share.

Northern lights glowing green and violet above trees in Scotland
Travel6 min read

Chasing the northern lights in Scotland: a photographer's field notes

Field notes from Eccentric Routes on photographing the northern lights in Scotland: forecasts, dark skies, camera settings and how to compose the shot.

Table spread of Indian dishes at The Dhabba, Glasgow, restaurant food photography
Food5 min read

Food photography for restaurants: the shot list every menu needs

A Glasgow food photographer's shot list for restaurants: hero dishes, table spreads, drinks, the room and behind the scenes, plus how to plan the shoot.

Portrait photography for personal brands by Eccentric Portraits, Glasgow
Portraits5 min read

Portrait photography for personal brands: how to look like yourself

How to plan personal brand portraits that look like you: wardrobe, locations, light and direction tips from Eccentric Portraits in Glasgow.

Automation workflow for an AI voice agent built by the AWSM company
AI and automation6 min read

AI chatbots for small businesses: where to start

A plain English guide to AI chatbots and voice agents for small businesses: what to automate first, what it costs in time, and how to keep it accurate.

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